Communications and technology systems that connect residents, families, staff and referral sources.
Someone is choosing care for their mother tonight. They will look at your website, walk your lobby, and sit in your community room — and in each of those moments, they are deciding whether to trust you with the most important decision of their year.
Your care is excellent. Your team is dedicated. But the systems that show that — the website, the signage, the sound in the room where families gather — were assembled over years by whoever was available, and nobody owns them.
Tomahawk Media Group designs and supports the communications and technology systems that connect your residents, their families, your staff, and the referral sources who send them to you. We design it, we install it, we train your team, we document it, and we stay.
Not four vendors the administrator has to coordinate.
Every recommendation ties to census, conversion and referral relationships — with the business case documented.
Clear scope boundaries and coordination from the first conversation.
Media consent and HIPAA practices are part of the assessment, not a surprise afterward.
Staff turnover is planned for, not treated as an exception.
A facility-wide communications and technology capability, aligned to the capital budget calendar.
Paid discovery · 4–6 weeks
A comprehensive facility evaluation covering resident and family communication systems, common-area and community-room AV, display and signage infrastructure, network and AV readiness (with your existing IT), website and digital presence measured against occupancy conversion, referral-source communications, staff training delivery and turnover impact, media consent and HIPAA practices, and systems integration across CRM, resident management and family-facing platforms. Delivered as an executive findings document for administrator, ownership and compliance review, with a documented occupancy rationale.
Project · phased to capital cycle
Execution sequenced against budget availability and operational disruption tolerance. A common sequence is digital signage → community room AV → website and content → systems integration. Every install includes complete signal-flow documentation, staff training delivered to the least technical user, and a written support plan.
Monthly agreement · ongoing
Ongoing system support, staff training refreshes, content and signage management, website and digital presence management, and quarterly review with facility leadership.
Paid diagnosis, delivered as a plain-language findings document and a phased roadmap you can act on — with us or without us. It is a product, not a sales call.
